Privacy Policy

This privacy policy describes how we collect, use, and share personal data from users who visit or make purchases on the website blengens.com (the “Website”).

WHY SHOULD I READ THIS PRIVACY POLICY?

This privacy policy (“Policy”) describes how Blengens (operating under the name Blengens, hereinafter referred to as “the Company,” “we,” “us,” “our”) collects, uses, discloses, and stores your personal information, as well as your legal rights. We protect your personal information in accordance with the EU General Data Protection Regulation (2016/679) (“GDPR”) and other applicable laws. We reserve the right to unilaterally amend this policy from time to time. Such amendments will take effect immediately upon publication. Please check our website regularly for the latest version of this policy.

WHO IS RESPONSIBLE FOR PROTECTING MY INFORMATION?

We are Blengens;

Our address: 20 Wenlock Road, London, N1 7GU, UNITED KINGDOM

Our email address: support@blengens.com

Personal information we collect

When you visit the Site, we collect specific information about your device, such as your web browser, IP address, time zone, and certain cookies installed on your device. When you browse the Site, we collect information about the specific web pages or products you view, as well as details about the websites or search terms that referred you to the Site and how you interact with the Site. This information is collected automatically and is referred to as “Device Information.”

We use various technologies to collect Device Information, including “cookies,” which are data files that may contain an anonymous unique identifier and are stored on your device or computer. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org. In addition, we use “log files” to monitor actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps. We also use “web beacons,” “tags,” and “pixels” to record information about your browsing activity on the Site.

When you make a purchase or attempt to make a purchase from the Site, we collect certain personal information from and about you, including your name, billing address, shipping address, payment information, email address, and phone number. This information is referred to as “Order Information.”

In this Privacy Policy, the term “Personal Information” includes both Device Information and Order Information.


How do we use your Personal Information?

The Order Information we collect is used to process orders placed on the Site, which includes processing payment information, arranging for shipping, and providing you with invoices and order confirmations. In addition, we use this Order Information to:

  • Communicate with you
  • Analyze our orders for potential fraud or risk
  • Provide you with information or promotions about our products or services, if this corresponds to the preferences you have communicated to us.

The device information we collect is used to detect potential fraud and risks, particularly with your IP address. We also use this information to improve and optimize our site, for example by generating analytics to assess how our customers browse and interact with the site and to assess the success of our marketing and advertising campaigns.


Sharing your personal information

In order to help us use your personal information as described above, we may share it with third parties. For example, we use Shopify to support our online store. You can find more information about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to better understand how our customers use the site. More details on how Google uses your personal information can be found here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

In addition, we may also share your personal information in order to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to protect our rights.


Behavioral Advertising

We may use your personal information to show you targeted advertisements or marketing communications that we believe may be of interest to you. P